Sonja Prokopec

Sonja Prokopec

Professor of Marketing and ESSEC LVMH Chaired Professor of Luxury Brand Management

Prof. Sonja Prokopec is the ESSEC LVMH Chair Professor of Luxury Brand Management. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect how luxury brands are perceived. Prof. Prokopec’s research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and the International Journal of Research in Marketing among others, as well as a variety of media including the Huffington Post, the Business of Fashion, the Business Times Singapore, Luxury Daily, Jing Daily and so on. Outside of teaching and research, she actively advises companies from the luxury, fashion and lifestyle and automotive industries regarding consumer behaviour trends, consumer research and marketing and brand managementissues. Prof. Prokopec received her PhD in Marketing fromthe University of Houston in 2007. Prof. Sonja Prokopec is the academic design coordinator of the ESSEC Executive Online Certificate: Innovative Digital Marketing Strategies – Insights from the luxury industry.

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