Reetika Gupta

Reetika Gupta

Associate Professor, Marketing Department and Global BBA Associate Academic Director

Prof. Reetika Gupta is Associate Professor of Marketing at ESSEC Business School. Her cross-functional research interests span across both marketing and information systems. Specifically, her research interests include consumer behavior in interactive consumption environments, consumer learning of new products, corporate social responsibility and bottom of the pyramid marketing. Her research has been been published in MIS Quarterly, Journal of Consumer Psychology, Journal of Business Research, Journal of Advertising Research and Psychology and Marketing. Her teaching repertoire includes courses offered to students in the undergraduate, graduate and executive programs.  

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