Innovative brand and digital marketing strategies: insights from the luxury industry
Given that most companies are taking their business processes digital, it is our duty as a pioneering and leading business school to provide a selection of courses and genuine case studies on digital transformation. This certificate is included in the seven modules that make up our fully online Executive Master in Digital Transformation.
By exploring key insights from the luxury industry, you will grow your skills in brand and digital marketing strategies and learn how to establish a strong brand position focusing on innovation and a strong customer-centric approach supported by digital. The luxury sector is being particularly smart about digital!
You will be taught by ESSEC digital marketing academic experts as well as highly qualified marketing executives with expertise in European and Asian markets. During eight weeks of deep immersion into brand and digital marketing strategies, you will acquire the digital skills you need to lead marketing innovation in your organisation.
Discover our 100% online certificate now
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Date: English // 8 weeks // Eligible for CPF Fees: €2,900 excl. tax
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Format: Online
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Audience
This certificate is dedicated to the following profiles:
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Managers who aim to initiate or take part in a digital transformation project.
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Managers responsible for innovative projects.
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Managers who are looking to gain digital skills to progress further in their career.
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Teaching methods
- 100% online conferences.
- Teamwork (top-level peer-learning).
- Individual academic coach.